If you're a Memphis bride starting your wedding dress search, here's a little secret the South has been keeping for decades: one of the region's largest bridal collections is just a quick, easy drive across the river. Low's Bridal sits in historic downtown Brinkley, Arkansas, and for brides coming from Memphis, getting here is about as simple as a road trip gets.
The Drive: About 70 Miles, Roughly an Hour and Ten Minutes
From Memphis, it's a straight shot west on I-40. Cross the Hernando de Soto Bridge into Arkansas, keep heading west past West Memphis and Forrest City, and you'll be in Brinkley in about an hour and ten minutes. No complicated turns, no city traffic once you're over the river, and no toll roads. Just open Delta sky, a playlist of your favorite love songs, and your best people in the car with you.
Our boutique is located at 127 West Cedar Street, Brinkley, AR 72021, just a few minutes off the interstate. Pop the address into your GPS and you're set.
Honestly? Many of our Memphis brides tell us the drive becomes part of the fun. It's a chance to talk through your vision, hype each other up, and arrive ready to say "Yes!"
Why Make the Trip? Because Your Dress Is Probably Here
We know Memphis has bridal shops. So why do so many Memphis brides choose to drive to Brinkley? It comes down to selection and experience.
Over 3,000 gowns under one roof. We carry the region's largest and most inclusive bridal collection, so instead of visiting four or five shops, you can see it all in one appointment.
25+ designers you love. From Allure Bridals, Essense of Australia, Martina Liana, Stella York, Justin Alexander, Maggie Sottero, and Milla Nova to our own in-house Lillian M line, plus modest designs too.
Inclusive sizing up to 34. Every bride deserves to try on gowns that actually fit her, and we've built our collection with that in mind.
Hundreds of gowns available off the rack. Wedding coming up sooner than planned? Many of our styles can go home with you the same day.
Gowns for a range of budgets. Our gowns start around $1,500, with discounted designer styles starting around $1,000.
A Bridal Destination Worth the Drive
Low's Bridal isn't your typical strip-mall boutique. Our store is housed in a beautifully restored 22,000-square-foot historic hotel, the former Great Southern Hotel, right in the heart of Brinkley. Walking in feels like an occasion all on its own, which is exactly how shopping for your wedding dress should feel.
We've been helping brides find "the one" since 1977, and that experience shows in every appointment. When you book with us, you'll get a dedicated stylist who's there just for you, helping you find your dress, veil, and jewelry in a relaxed, personal setting. Weekday appointments last up to two hours and Saturday appointments up to an hour and a half, so there's no rushing.
What Brides Say About Making the Drive
Don't just take our word for it. Brides who've made the trip tell us it was worth every mile:
"I drove from Dallas, TX to Low's ... and it was totally worth it!" — Low's bride, via WeddingWire
"I drove 2.5 hours but it was worth an 8 hour drive - absolutely amazing!" — Low's bride, via Birdeye
"Would 10/10 recommend making the trip to Brinkley, especially for the floor sale!!!" — Low's bride, via The Knot
"If anyone has any doubt about going to Brinkley to pick out their wedding dress, don't." — Low's bride, via Birdeye
"Low's has such a huge selection of gowns!" — Low's bride, via WeddingWire
If it's worth the drive from Dallas, it's definitely worth an hour from Memphis!
Tips for Memphis Brides Planning the Trip
Book your appointment ahead. We're by appointment only, so reserve your spot before you hit the road. We're open Tuesday through Friday, 10 AM to 5 PM, and Saturday, 9 AM to 4 PM.
Bring your favorite people (up to four). Your bridal crew can come along for the ride. Just note that guests 13 and under aren't permitted in the building.
Give yourself plenty of time. We recommend shopping about 10 months before your wedding to see our full inventory, though many styles can be ordered with about a five-month lead time, and we also have the largest selection of off-the-rack gowns in The South.
Plan for the road. Leave a little buffer for I-40 traffic or construction so you can arrive relaxed and on time. We may be able to start your appointment a few minutes early, but let us know if you are running late!
Come prepared. Wear nude undergarments, skip the bold lipstick and spray tan, and eat before your appointment. You'll want your energy because trying on wedding gowns is hard work!
Make It a Day to Remember
Turn your appointment into a full bridal day out: grab coffee before you leave Memphis, say "Yes!" to the dress in Brinkley, and celebrate on the drive home. Some of the sweetest memories of wedding planning happen on the ride there and back.
Ready to Find Your Dress?
Memphis is closer to your dream gown than you think. Book your appointment at www.lowsbridal.com, call us at 870-734-3244. We can't wait to welcome you to The South's Bridal Destination!