Each gown in our collection is handpicked for its exceptional design, quality materials, and accessible pricing, making your dream dress within reach.

Meet Your Designers

A sample of our collections

With 3,000 gowns in sizes 2–34, our size-inclusive collection is thoughtfully stocked in multiple sizes — Allow at minimum 5 months for special order gowns, we recommend 9 months. Many brides find and take home their dream dress the very same day.

Allure Bridals

Justin Alexander

Essense of Australia

Mila Nova

Maggie Sottero

Poeza

Our Designer Collections Include:

Allure Bridals

Allure Bridals

Allure Couture

Allure Romance

Disney Fairytale Weddings

Abella

Madison James

Wilderly Bride

Allure Modest

Essense of Australia 

Essense of Australia

Martina Liana

Martina Liana Luxe

Stella York

All Who Wander

Justin Alexander

Justin Alexander

Justin Alexander Signature

Adore by Justin Alexander

Lilian West

Sincerity Bridal

Maggie Sottero

Maggie Sottero

Sottero and Midgley

Rebecca Ingram 

Milla Nova

Milla Nova

Lorenzo Rossi

Atelier

Low's Bridal in-house label, Lillian M.

Full-price designer gowns range from $1,400 to $7,000. On average, brides are investing $2,200-$2,800 on her wedding gown before alterations.

Every Bridal appointment comes with consultation services to help our brides achieve their vision while remaining in their budget. We strive to help our brides have the best experience while finding the dress of her dreams, no matter her investment level.

Our Investment Rages:

  • $1,000-$1,200 (discounted dresses)

  • $1,200-$1,800

  • $1,800-$2,500

  • $2,500-$3,500

  • $3,500-$4,500

  • Greater than $4,500

Please allot at minimum 5 months for special order gowns, we strongly recommend a 9 month lead-way.

Ready to explore the collections in person?

The Lows Experience

Nestled between Memphis and Little Rock, Low’s Bridal offers a truly unforgettable experience inside a grand historic hotel, once the iconic Great Southern. With over 3,000 gowns in sizes 2–34, we house the region’s largest and most inclusive collection of wedding dresses. Brides are guided through a personalized, concierge-style appointment by expert stylists, with access to over 16 designer brands and exclusive Low’s Bridal collections — all carefully curated with the modern Low’s bride in mind.

Tips for Dress Care & Alterations

  1. Taking Your Dress Home

    Your dress is safe in the Low's garment bag provided. Keep your dress hanging in the garment bag using the "hanging" straps in a ventilated closet for best care.

  2. Alterations

    It is best to contact your alterations specialist at least 12 weeks before your wedding. Before your first alteration appointment, purchase any undergarments and shoes you plan to wear on wedding day. Bring those with you to each appointment. Alterations can take some time, requiring 3 or more appointments. Communicate with your alteration specialist about any expected weight loss. If you need new bra cups for your dress we have them available for purchase. Find our extensive list of recommended alterations specialists Here

  3. Steaming Your Dress

    Steam your dress from underneath and in an up & down motion.

    Do not touch the outside face of your dress with the steamer. If your skirt has multiple layers, steam each layer individually. Shape any crinoline underneath with your hands. Steam your veil too! Keep the heat 6 inches to 8 inches away.

If you have any questions, please call us at 870-734-3244 or email hello@lowsbridal.com

Request an Appointment

Somewhere between “yes” and “I do” the perfect dress is waiting for you