The Largest Bridal Gown Selection in the Mid-South

 


Helping brides find the perfect dress since 1977.

Dorcas & Stan Prince believe that a wedding gown is more than a dress - it's a dream entwined in romance. 

Dorcas's mother, Margo Low, began Low's Bridal & Formal with six dresses in a room above the family pharmacy in 1977. From there, the business grew to take over a nearby building and, eventually, moved to its current location - a 25,000 square foot hotel built in 1913 that, after a passionate restoration, is listed on the National Register of Historic Places.

When a bride and her party arrive at Low's for her appointment, the entire experience is designed to find the perfect gown that matches her individual romantic ideals. When arriving to the store grounds, guests drive through a gated entry and then walk up a red carpet. Inside the foyer they get a peek at the more than 3,000 bridal gowns kept in stock. Directly ahead is the hotel's original reception desk, repurposed for bridal party check-ins. After a bride checks in, she meets with a bridal consultant who will serve as her personal guide throughout her entire experience. During a consultation in the seating area, our consultant will ask questions to find out details of the bride's vision for her dress and wedding. From there, the party is led deeper into the store and the true magic begins.

The Low's Experience


Common Questions


How do I make an appointment?

Call Low’s at (870)734-3244. Low's receptionist will be glad to assist you. They will first ask you the day and time you would like to come. Tuesday through Friday appointments start at 10:00am. Saturday appointments start at 9:00am.
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Do I need an appointment?

Appointments are required. Please call as early as possible to secure your appointment date and time.

How do you determine what size I will wear?

When you order a gown, Low’s staff will take your measurements over just your bra and underwear. This insures snug body measurements. (Measurements...

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Low's Recent News


Now taking appointments for 2018 Summer Sale

Our 2018 summer sale begins July 6 and will last through Aug 4! Hundreds of select Bridal gowns will be marked 50% to 75% off of regular price. We are now taking appointments for the sale!

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Allure Bridal Trunk Show

From Feb 21 to 24, we will have an Allure Bridal Trunk Show featuring Fall 2018 gowns from the Allure Couture, Romance, Allure Women, and Madison James divisions. Please call for an appointment.

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2018 Summer Sale

Our 2018 summer sale begins July 6 and will last through Aug 4! Hundreds of select Bridal gowns will be marked 50% to 75% off of regular price. We will begin taking appointments on March 20!

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2018 WeddingWire Couple's Choice Award Recipient

Low's Bridal is proud to receive a 2018 WeddingWire Couples’ Choice Award®!From WeddingWire.comDrumroll please… We are so excited to announce the winners of the tenth annual WeddingWire Coup...

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