The Largest Wedding Dress Selection in the Mid-South

Dressing Brides from Arkansas, Tennessee, Mississippi, Louisiana, Missouri & Oklahoma

 


Helping brides find the perfect dress since 1977.

Dorcas & Stan Prince believe that a wedding gown is more than a dress - it's a dream entwined in romance. 

Dorcas's mother, Margo Low, began Low's Bridal & Formal with six dresses in a room above the family pharmacy in 1977. From there, the business grew to take over a nearby building and, eventually, moved to its current location - a 25,000 square foot hotel built in 1913 that, after a passionate restoration, is listed on the National Register of Historic Places.

When a bride and her party arrive at Low's for her appointment, the entire experience is designed to find the perfect gown that matches her individual romantic ideals. When arriving to the store grounds, guests drive through a gated entry and then walk up a red carpet. Inside the foyer, they get a peek at the more than 3,000 bridal gowns kept in stock. Directly ahead is the hotel's original reception desk, repurposed for bridal party check-ins. After a bride checks in, she meets with a bridal consultant who will serve as her personal guide throughout her entire experience. During a consultation in the seating area, our consultant will ask questions to find out details of the bride's vision for her dress and wedding. From there, the party is led deeper into the store and the true magic begins.

Brides arrive from all over Arkansas, Tennessee, Mississippi, Louisiana, Missouri, Oklahoma, Texas and even further to find the perfect wedding dress.

The Low's Experience


Common Questions


How do I make an appointment?

Schedule your appointment online or call Low’s at (870)734-3244. Tuesday through Friday appointments start at 10:00am. Saturday appointments start at 9:00am.
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Do I need an appointment?

Appointments are required. Please call as early as possible to secure your appointment date and time.

What should I expect for my appointment during the semi-annual sale?

As always,  appointments are required. Each appointment is scheduled for 1 1/2 hours.

Sale days are always busier than regular days wit...

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Low's Recent News


Winter Sale 2019/2020

Our semi-annual sale begins Thursday, December 26 and runs through Saturday, February 8! Appointments are required. Sale dresses are in-stock dresses only.

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2019 Summer Sale

Our 2019 summer sale begins July 5 and will last through Aug 17! Hundreds of select Bridal gowns will be marked 50% to 75% off of regular price. Call or click now for an appointment!

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Fall 2019 Designer Collections Arriving

Fall 2019 Designer Collections have started arriving!

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Germantown News: Best Bridal Shop 2019

We're proud to be recognized in the Bridal Shop category among the Germantown News 2019 People's Choice Winners!

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