Enjoy up to 35% Off Hundreds of Newly Discounted Sale Gowns Year-Round
Where Effortless Elegance Meets Personalized Service
Photo courtesy of @Marykatesteele
Real Bride’s Photos courtesy of @Cameronandelizabeth
The Lows Experience
Nestled between Memphis and Little Rock, Low’s Bridal offers a truly unforgettable experience inside a grand historic hotel, once the iconic Great Southern Hotel. With over 3,000 gowns in sizes 0–34, we house the region’s largest and most inclusive collection of wedding dresses. Brides are guided through a personalized, concierge-style appointment by expert stylists, with access to over 25 designer brands and exclusive Low’s Bridal collections — all carefully curated with the modern Low’s bride in mind.
A Curated Experience, Just for you
Real Bride’s Photos courtesy of @chelsea.duff.photography
Step into your dream bridal experience at our boutique, where style, elegance, and personalization come together to help you find the one. Our curated gown collection features an incredible range of designer wedding dresses—from timeless classics to modern, fashion-forward silhouettes—ensuring every bride discovers a look that reflects her unique love story.
We proudly carry sought-after designers including Allure Bridals, Essense of Australia, Martina Liana, Stella York, Justin Alexander, Maggie Sottero, Milla Nova (coming Spring 2026), and many more. Preview our collections here.
Whether you’re envisioning romantic lace, sleek minimalism, boho beauty, or fairytale glamour, our diverse selection offers something for every bridal style—including modest designs and exclusive in-house creations from Lillian M.
Our gowns range from $1,400 to $7,000, with most brides investing between $2,200 and $2,800 before alterations. We also offer beautiful discounted dresses starting at $1,000, making it easy to find a stunning gown at every price point. With thoughtfully structured investment ranges, we ensure a seamless and enjoyable shopping experience tailored to your budget.
Every bridal appointment is guided by a personal bridal stylist, dedicated to bringing your vision to life while keeping your investment in mind. From your first try-on to saying “Yes!” to the dress, we’re here to make every moment a cherished memory.
To shop our full inventory, we recommend our brides say “Yes!” 9 months before their wedding. However, many styles can be ordered within a 5 month lead time. For those closer wedding dates, we have ~1,700 styles we can sell off the rack!
Your dream dress is waiting—let us help you find it.
Real Bride’s Photos courtesy of @cameronandelizabeth
Photo Courtesy of @Marykatesteele
To fully prepare to immerse yourself in the luxurious Low’s Bridal experience, we recommend you shop at minimum 5 months ahead of your wedding. However, we have over a thousand of styles that can go home-same day.
How to Plan Your Visit
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Invite Your Cheerleaders
Brides may bring up to 4 of their closest friends and family to the appointment. Invite those who will lift you up with compliments and encourage you throughout the entire process.
Get ready like it’s date night! When you look cute, you feel cute! But maybe don’t over-do-it! Bold lipsticks and fresh spray tans damage dresses. Light jewelry is ideal.
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Style Yourself
Panty lines will distract from that bridal glow! Bringing nude underwear and shapewear with you is a must! Bring your favorite pair of heels, but save them for the “yes to the dress” moment.
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Shoes & Shapewear
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Keep An
Open Mind
Get out of your comfort zone! Embrace the exploration of different shapes and styles. Your dream dress might be the one you least expect. Avoid arriving “hangry.” Eat a snack! It’s a big day so take care of yourself.
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This experience was the best way to start my bridal journey, and I couldn’t be more grateful.
- Emma
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Low's Bridal made my dress shopping experience better than I could have ever imagined! I found my perfect dress and had the best day with my friends and family.
-Morgan
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This day was so special with my mom, mother in law, and two of my best friends.
-Alex
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She really took the time to get to know me and helped me find a dress that showcased my personality. I couldn’t have dreamed up a more perfect dress!
-Cari
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The Martina Liana dress I wore was simply stunning! I loved the bow detail!
-Grace Anne
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I had the best experience at Low’s! I went in not having any idea what I was looking for, but Alicia made me feel so comfortable and confident!
- Maci
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I had so many compliments on my dress.
-Molly
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Such a supportive and wonderful staff!
-Claire
Request an Appointment
Somewhere between “yes” and “I do” the perfect dress is waiting for you
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Yes! We're an appointment-only boutique! Each and every bride is paired with a dedicated stylist who will guide you through the appointment, help you view our collections, and find the best dress, veil, and jewelry meant for your special day! Ready to find your dress? Give us a call at (870) 734-3244 or...request your appointment here. Requests made online are confirmed via a phone call from our exceptional customer service staff.
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Weekdays (Tues-Fri beginning at 10 AM): A weekday appointment can last up to 2 hours. This provides ample time for in-depth collaboration with your stylist to find your dream dress.
Saturday Appointments (from 9 AM): You'll have up to one and a half hours of dedicated partnership with your stylist to find your dress!
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Bring your biggest cheerleaders! To ensure the most fun and focused experience as you discover your dream dress, appointments come with space for each Bride to bring up to 4 guests. Please keep in mind we do not allow anyone aged 12 and under in the building.
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Our collections currently range from approximately $1,300 to $6,000. Keep in mind that the price listed on a gown does not include taxes or alteration costs. Dresses that are special ordered also come with additional costs. We cover all of this in your appointment!