Brides from throughout the country flock to the small Arkansas town of Brinkley to find one of the most comprehensive resources for brides and their attendants - Low's Bridal and Formal Shop. Formerly located at what was once the stagecoach stop between Little Rock and Memphis in Downtown Brinkley. In 1996, after 19 successful years, Low’s relocatedto what had been Brinkley's Great Southern Hotel.

On the National Historic Register, Low’s building is very Victorian and very romantic. The 25,000 square feet of display space including 24 individual dressing rooms giving brides vast selection plus individual privacy. The 16-foot pressed tin ceiling and terrazzo tile floors gives a charming yet elegant feel when entering the shop. One showroom features gowns with a dreamlike decor of light blue walls, 12-foot white silk draperies and beautiful crystal chandeliers. The soft halogen lighting and romantic music complete the atmosphere. "We are hoping it will be a very enjoyable shopping experience."

Low’s has become a nationally recognized as the third largest bridal shop in the United States, stocking over 3,000 wedding dresses and 800 styles of bridesmaid gowns. Emphasis is placed on personal style, body type, color preference, textures, and overall dress design. “We then translate our brides’ dreams into reality from headpiece to shoes.”

Low's offers designer gowns by Monique Lhuillier, Pronovias, Amsale, and Eve of Milady, just to name a few. Many of the gowns are exclusive to Low's, found in no other places in Arkansas and in some cases, in surrounding states. Known for carrying a wide price range of dresses from $300-$6000, Low’s customers also shop because they have heard how well Low’s treats its customers.

"We feel one of our specialties is our customer service," comments Dorcas. "When a bride shops here, we give her the royal treatment. We urge all of our customers to make appointments so that we can get to know each customer and find out exactly what they are looking for. Emphasis is placed on personal style, body type, color preferences, textures, and overall dress design. We then translate our brides' dreams into reality from the headpiece to the shoes."

Any one of the dresses in stock can be ordered in any needed size or color. Brides are encouraged to bring in photographs of what they like. Most any bridal gown shown in the bridal magazines can be ordered at Low's. In addition, Low's works closely with the dress designers. Many will custom make wedding gowns and are flexible in making changes to suit the bride's needs.

For bridesmaids, colors and styles are limitless, making it very easy to coordinate with the wedding. Top bridesmaid designers at Low's are Watters and Watters, Jim Hjelm, Vera Wang, and Dessy just to mention a few. In addition, Low's carries clothing for the groom and his attendants. "We try to offer everything a bride will need on her wedding day to save time...so that she can see everything in one place. Flower girl dresses are available, and we even have a broad selection of flower baskets as well as guest book and pen sets."

The personal commitment and service extends to the semiannual bridal sales held in January and July, which offer great promotions to the brides. The largest selections of gowns are offered during the two weeks of the sale. Bridal designers send Low's special dresses just for the occasion.

Low’s Bridal and Formal, now in its third generation, prides itself in bringing to the Mid-South the same styles and selection found in any major city throughout the world.

As printed in Integrity Publishing's Exclusively Little Rock which benefits Twentieth Century Club Hope Lodge Inc.