The Largest Bridal Gown Selection in the Mid-South

 


Helping brides find the perfect dress since 1977.

Dorcas & Stan Prince believe that a wedding gown is more than a dress - it's a dream entwined in romance. 

Dorcas's mother, Margo Low, began Low's Bridal & Formal with six dresses in a room above the family pharmacy in 1977. From there, the business grew to take over a nearby building and, eventually, moved to its current location - a 25,000 square foot hotel built in 1913 that, after a passionate restoration, is listed on the National Register of Historic Places.

When a bride and her party arrive at Low's for her appointment, the entire experience is designed to find the perfect gown that matches her individual romantic ideals. When arriving to the store grounds, guests drive through a gated entry and then walk up a red carpet. Inside the foyer they get a peek at the more than 3,000 bridal gowns kept in stock. Directly ahead is the hotel's original reception desk, repurposed for bridal party check-ins. After a bride checks in, she meets with a bridal consultant who will serve as her personal guide throughout her entire experience. During a consultation in the seating area, our consultant will ask questions to find out details of the bride's vision for her dress and wedding. From there, the party is led deeper into the store and the true magic begins.

The Low's Experience


Common Questions


Do I need an appointment?

Appointments are required. You may want to call 2 weeks in advance to secure the day and time desired. For sale appointments you may need to call 4-6 weeks in advance.

What payment methods do you accept?

We accept Visa, Mastercard, Discover, Debit cards & cash. We DO NOT accept checks.

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Low's Recent News


New Website Design!

We're so excited to announce our new website design created by the FLEX360 team - we love the way they have helped to bring our signature "Low's Experience" online! Please check out our new look or re...

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2016/2017 Winter Sale

Our semi-annual sale begins Tuesday, December 27 and will last for about a month! Dresses with blue tags are half price and anything with a special sticker on top of that are marked down eve...

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The Pageant: Are You Trying to Marry Off Your Daughter or Win the Academy Award for Bad Taste

Somebody is going to die if Lilly Beth doesn't catch that bouquet: The Official Southern Ladies' Guide to Hosting the Perfect Wedding (Book by Charlotte Hays and Gayden Metcalfe)... Although La White...

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The Family-Owned Superstore

In a small town between Memphis and Little Rock is a historic 35,000-square-foot building filled to the brim with wedding gowns. Owner Dorcas Prince's mother first opened the shop over a pharmacy more...

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