The Largest Bridal Gown Selection in the Mid-South

 


Helping brides find the perfect dress since 1977.

Dorcas & Stan Prince believe that a wedding gown is more than a dress - it's a dream entwined in romance. 

Dorcas's mother, Margo Low, began Low's Bridal & Formal with six dresses in a room above the family pharmacy in 1977. From there, the business grew to take over a nearby building and, eventually, moved to its current location - a 25,000 square foot hotel built in 1913 that, after a passionate restoration, is listed on the National Register of Historic Places.

When a bride and her party arrive at Low's for her appointment, the entire experience is designed to find the perfect gown that matches her individual romantic ideals. When arriving to the store grounds, guests drive through a gated entry and then walk up a red carpet. Inside the foyer they get a peek at the more than 3,000 bridal gowns kept in stock. Directly ahead is the hotel's original reception desk, repurposed for bridal party check-ins. After a bride checks in, she meets with a bridal consultant who will serve as her personal guide throughout her entire experience. During a consultation in the seating area, our consultant will ask questions to find out details of the bride's vision for her dress and wedding. From there, the party is led deeper into the store and the true magic begins.

The Low's Experience


Common Questions


Do I need an appointment?

Appointments are required. You may want to call 2 weeks in advance to secure the day and time desired. For sale appointments you may need to call 4-6 weeks in advance.

Is alcohol allowed at my appointment or after to celebrate?

We do not allow alcohol due to the vast diversity of our customers with different cultures and religious affiliations. Also, since all of our custo...

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After my order is placed for my wedding gown, how long will it take to arrive?

Low’s places each order the same day as your purchase is made, even if your wedding date is a year or more away. This gives our brides the quickest...

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Low's Recent News


The Best Wedding Dress Shops in Every Southern State

Low's Bridal and Formal selected by Southern Living as "The Best Wedding Dress Shop" in Arkansas. Summer 2017

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2017 Summer Sale

Our semi-annual sale begins July 6 and will last through July 29! Hundreds of select Bridal gowns sizes 02-32 will be marked 1/2 price, as denoted by a blue tag. These gowns are in stock and...

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Germantown News: People's Choice 2017

We're proud to be recognized in the Brial Shop category among the Germantown News 2017 People's Choice Winners!

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New Website Design!

We're so excited to announce our new website design created by the FLEX360 team - we love the way they have helped to bring our signature "Low's Experience" online! Please check out our new look or re...

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